What is OTT Broadcasting

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What is OTT Broadcasting

Over-the-top, or OTT for short, is a media distribution method that delivers content outside of the “closed” networks used by traditional cable and satellite TV providers. In essence, OTT broadcasters use the internet to go over the top of long-standing media gatekeepers. OTT media is about providing different content to more specific audiences.

Over-the-top platforms deliver video content directly over the web without the hassle, frustrations, or high costs associated with traditional broadcasting. With the market for OTT services expected to reach over $158 billion by 2024, now is the time to join in. OTT broadcasting isn’t the future; it is happening right now. Just like with traditional broadcasting, the process of delivering content to viewers via OTT technology is referred to as “streaming.” The terms OTT broadcasting and OTT streaming are referring to the same process.

Types of OTT broadcasting

1. Video on Demand Video on demand, or VOD for short, is video content that viewers can access on their own time. VOD streaming offers a stark contrast to traditional TV programming in that audiences can watch content whenever and wherever they choose as opposed to viewing on the broadcaster’s schedule only.

2. Live Streaming Live streaming is the act of broadcasting events as they play out in real-time. It is a unique way to create interactive experiences with audiences in ways that on-demand content simply cannot.

What Is the Difference Between VOD and Live Streaming?

The difference between VOD and live streaming is that VOD is pre-recorded and can be accessed on-demand, and live streams are recorded and streamed in real-time.

What is video encoding?

In the most basic sense of the term, video encoding is the process of converting RAW video files to digital files so that they are not saved as individual images but as fluid videos. Encoding can also be used as an umbrella term to describe similar processes relating to altering the size of a video file. Both video encoding and encoding often refer to the same process.

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